S5 Ep 1 | Bringing Sephora to the UK: The Art of PR in a Multi-Market Beauty World
Description
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In this episode of Beyond Marketing, The Podcast, Sabina Ellahi, Head of PR and Communications at Sephora UK, shares the strategy behind the beauty retailer's highly anticipated UK launch and landing.
Discover how cultural nuance, storytelling, and digital transformation are reshaping beauty PR. We also dive into the rise of celebrity brands, Sephora’s unique relationship with its brand partners, and Sabina’s take on the future of beauty and PR, sharing insights for marketers navigating a multi-market world.
United States
